UPC Link is a tool designed for use by sellers and retail buyers of packaged produce items as they transition from using generic UPCs (those beginning with the prefix ‘033383’) to brand owner or company specific UPCs. The transition will enable retailers to tie product information to brand owners enabling them to improve category management, increase inventory accuracy and enhance traceability. Refer to the section on the Universal Product Codes page entitled Transitioning from Generic to Company-Specific UPCs.
The UPC is a barcode used to encode a 12-digit GTIN (Global Trade Item Number). The UPC Link tool will allow sellers of produce to communicate their company specific UPCs and the corresponding generic UPCs being replaced to their buyers, and allow buyers to download the information into their Point-of-Sale systems. This tool is NOT designed for anything other than packaged produce which is presently labeled with a UPC. It is not to be used for item level or case level identification.
In order to access UPC Link, you must register your GS1 UPC Company prefix with PMA. If you do not have a GS1 prefix, please contact your local GS1 Members Organization.
PMA members will need to pay a one-time fee of $300 in order to gain access to upload their data.
Non-PMA members will need to pay a one-time fee of $1,100 in order to gain access to upload their data. Please contact the PMA Solution Center at 302-738-7100 to learn about PMA membership opportunities.
PMA members and non-members MUST complete the registration online. Orders cannot be taken over the phone; otherwise the order data will not be captured to provide access to the tool.
If your membership lapses after your initial upload, please contact our Business Development department at 302-738-7100 to discuss your options.
You will receive an email confirmation to notify you when you have access to UPC Link. It typically takes 1-3 business days to process a registration. For more information on the next steps you need to take, please access the section call UPC Link
under the Universal Product Codes