Sherrie Terry, President & CEO, Sherrie L. Terry Consulting LLC
Sherrie is a classically trained consumer product marketer with success in both Fortune 1000 corporations and privately held entrepreneurial start-ups. Her leadership roles span brand-building, innovation, marketing, consumer/customer insight, category management, and strategic sales support for many category leaders in the produce industry and beyond. Sherrie leverages her marketing and general management expertise to improve brand performance, marketing and sales effectiveness, and total company operations. She expands the scope of marketing beyond its traditional definitions to create innovative business models, strategies, and programs that deliver results. Sherrie loves identifying what delights consumers and figuring out how to deliver that across the produce supply chain. “Helping people live happier, healthier lives is important work, the people in this industry are great, and it’s a lot of fun!”
Doug Kling, CEO & Managing Partner, Kling Strategic Partners LLC
Doug is President and Chief Executive Officer of Kling Strategic Partners LLC. Prior to this he was Senior Vice President and Chief Marketing Officer of Village Farms International. Mr. Kling has been involved on a senior management level with Cadbury Schweppes, Johanna Foods, Life Savers Inc. and other fortune 500 consumer products companies, institutional associations, and government agencies on a national and global level for over thirty-five years. In 2014, he was recognized by the Packer as one of the Top 25 leaders in the Produce Industry. He currently serves on the Board of Directors of the United Fresh Produce Association and served on the Fresh Summit Advisory Board of the Produce Marketing Association. Mr. Kling holds a degree in Behavioral Science from Rollins College in Winter Park, Florida. He completed MBA studies in marketing management at Pace University in New York City, post graduate work in Strategic Marketing at the Harvard Graduate School of Business, along with post graduate work in negotiation at Harvard Law School.
Lisa Cork, Owner/Director, Fresh Produce Marketing Ltd.
Lisa is an award-winning strategist who transforms produce businesses from being production–focused to consumer-focused, resulting in increased sales, category cut-through and brands that wow consumers. She has shaped current thinking on produce branding and marketing. Working with clients globally, she incorporates the latest international trends and insights into her client work. Lisa is committed to helping fresh produce companies succeed by challenging their ‘status-quo thinking’ and helping them create and implement new strategies and ideas that future-proof their business and deliver a substantial return on investment.
Nick Pasculli, President & CEO, TMD Creative
Nick is a passionate believer in the marriage of creativity and strategy, and lives and breathes to make a difference and help other organizations to be successful. His work integrates creative, qualitative/quantitative data, brand/product development and more. He has worked in marketing and business development for a variety of produce companies as well as banks and nonprofits. He’s committed to giving back to the industry by serving on industry committees and boards, and he’s a graduate of the California Agricultural Leadership Program.
Megan Zweig, Vice President, DMA Solutions, Inc.
Megan is a passionate marketer with 18 years’ experience – 11 of them in the fresh produce industry. She ensures that client goals and objectives are met, while supporting consistent business growth and people development within the organization. Megan is fiercely loyal to the fresh produce industry and the people who serve it. Her innate ability to nurture relationships and build teams, combined with her strategic thinking and aptitude for finding unique solutions for solving marketing problems is what makes her instrumental when building marketing programs from the ground up. DMA Solutions exclusively serves the fresh produce industry with proven marketing strategies that work to elevate brands to both trade and consumer audiences. As part of the DMA team, Megan caters to marketers seeking help in brand management, public relations and influencer management, social media management, creative design, merchandising and promotions backing it all up with data that supports future marketing decisions.
Julia Stewart, Principal, Clarity Communications LLC
Julia founded Clarity in 2004 because fresh produce is more than just fuel, it is feeling - and that's powerful business. Former PR lead for PMA and U.S. Apple Association, she speaks your company’s language and understands your business. Her team can bring clarity (ahem!) to your communications by cost effectively reaching target audiences with spot-on messaging and calls to action. Clarity’s strengths include harnessing storytelling to make connections across web, social and other content, and media relations.