Lisa Cork, Owner/Director, Fresh Produce Marketing Ltd.
Lisa is an award-winning strategist who transforms produce businesses from being production–focused to consumer-focused, resulting in increased sales, category cut-through and brands that wow consumers. She has shaped current thinking on produce branding and marketing. Working with clients globally, she incorporates the latest international trends and insights into her client work. Lisa is committed to helping fresh produce companies succeed by challenging their ‘status-quo thinking’ and helping them create and implement new strategies and ideas that future-proof their business and deliver a substantial return on investment.
Ines Masallach, Marketing Director, Imalinx
Inés has more than 25 years of professional experience in marketing, 20 of those years in the produce industry working with companies to achieve an effective go-to-market strategy in Latin America. Working with a diverse selection of clients from grower-shippers to value-added distributors and trade associations has helped transform information into insights and identification of consumer trends into demand creation programs. Constant collaboration with all those involved in the value chain and an integrated approach to market intelligence and inbound marketing activities have resulted in growth in territories, sales and customers for clients. As part of the company's objective, Imalinx takes you to the heart of Latin America. Currently, the company has coverage in 8 countries in Latin America. Se habla español.
Karen Nardozza, President/CEO, Moxxy Marketing
Karen has the experience, intensity and focus of a big-city ad professional with the flexibility, responsiveness and moxie that comes from building a locally grown business. She is a leader and trend-spotter who has a knack for bringing people together and ideas to life. An expert in brand development and marketing strategy, she has been achieving successful results for her clients for more than 20 years. Her brand experience includes many food and produce brands and she has worked with companies in and outside the produce industry. She and Moxxy are members and supporters of several industry associations.
Nick Pasculli, Founder/President/Creative Director, TMD Creative
Nick is a passionate believer in the marriage of creativity and strategy, and lives and breathes to make a difference and help other organizations to be successful. His work integrates creative, qualitative/quantitative data, brand/product development and more. He has worked in marketing and business development for a variety of produce companies as well as banks and nonprofits. He’s committed to giving back to the industry by serving on industry committees and boards, and he’s a graduate of the California Agricultural Leadership Program.
Sherrie Terry, President/CEO, Terry Consulting LLC
Sherrie is a classically trained consumer product marketer with success in both Fortune 1000 corporations and privately held entrepreneurial start-ups. Her leadership roles span brand-building, innovation, marketing, consumer/customer insight, category management, and strategic sales support for many category leaders in the produce industry and beyond. Sherrie leverages her marketing and general management expertise to improve brand performance, marketing and sales effectiveness, and total company operations. She expands the scope of marketing beyond its traditional definitions to create innovative business models, strategies, and programs that deliver results. Sherrie loves identifying what delights consumers and figuring out how to deliver that across the produce supply chain. “Helping people live happier, healthier lives is important work, the people in this industry are great, and it’s a lot of fun!”
Megan Zweig, Vice President, DMA Solutions Inc.
Megan is a passionate marketer with 18 years’ experience – 11 of them in the fresh produce industry. She ensures that client goals and objectives are met, while supporting consistent business growth and people development within the organization. Megan is fiercely loyal to the fresh produce industry and the people who serve it. Her innate ability to nurture relationships and build teams, combined with her strategic thinking and aptitude for finding unique solutions for solving marketing problems is what makes her instrumental when building marketing programs from the ground up. DMA Solutions exclusively serves the fresh produce industry with proven marketing strategies that work to elevate brands to both trade and consumer audiences. As part of the DMA team, Megan caters to marketers seeking help in brand management, public relations and influencer management, social media management, creative design, merchandising and promotions backing it all up with data that supports future marketing decisions