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1. My last purchase was...
In-store
Online
2. How do you typically purchase from us? Select all that apply.
In-store
Online
By phone
This was my very first purchase
2. Overall, how satisfied have you been with your shopping experience at Mitchell Stores?
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
3. How did you arrive to the Mitchell Stores site?
Search Engine (Google, Yahoo etc.)
Referral from a relative or friend
Print advertisement
Social Media
Invitation
Other
Other
3. What is the single, most important reason you responded the way you did in question number #2?
4. Overall, how satisfied are you with the Mitchell Stores online?
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
4. How likely are you to recommend the Mitchell Stores to your relatives or friends?
Extremely Likely
Very Likely
Somewhat Likely
Not Very Likely
Extremely Unlikely
5. What is the single, most important reason you responded the way you did in question number #4?
5. How likely is it that you will visit our store in the next 3 months?
Extremely Likely
Very Likely
Somewhat Likely
Not Very Likely
Extremely Unlikely
6. How likely are you to recommend the Mitchell Stores to your relatives or friends?
Extremely Likely
Very Likely
Somewhat Likely
Not Very Likely
Extremely Unlikely
6. How satisfied are you with the following aspects of your shopping experience?
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
1. Quality of clothing and merchandise
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
2. Selection of clothing and merchandise
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
3. Sales Associates
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
4. Customer Service (at check-out)
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
5. Alterations
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
6. The value you receive for the money you pay
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
7. How likely is it that you will return to our site and shop online again in the next 3 months?
Extremely Likely
Very Likely
Somewhat Likely
Not Very Likely
Extremely Unlikely
7. What, if anything, would you like to see improved in our stores?
8. How satisfied are you with the following aspects of your shopping experience?
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
1. Quality of clothing and merchandise
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
2. Ease of finding product(s) you were looking for
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
3. Selection of clothing and merchandise
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
4. Our E-Concierge, Norma
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
5. Your Style Advisor(s)
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
6. Your M WORLD/WB WORLD
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
7. Ease of finding contact information
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
8. Navigation of the site in general
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
8. What other brands, if any, do you shop for elsewhere and would like to see carried at our stores?
9. How satisfied were you with the post purchase interaction, i.e. e-mail communication, presentation of product(s) in your package etc.?
Extremely Satisfied
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Extremely Dissatisfied
9. My last Mitchell Stores purchase was...
Men's
Women's
10. What, if anything, would you like to see added or improved on the Mitchell Stores site?
10. I bought the item(s)...
For myself
For my spouse
Other
11. What was the primary reason for your last visit to our site?
Purchase
Seeking product information
Seeking store information (events, hours, locations etc.)
Other
Other
11. If you wouldn't mind sharing, approximately how much do you spend on clothing annually?
Under $1,000
$1,000-$5,000
$5,000-$10,000
Over $10,000
12. What is your gender?
Male
Female
Prefer not to answer
12. What percentage of purchases are bought at our stores?
Less than 25%
25%-50%
50%-75%
75% or more
13. Which category describes your age?
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 65
Over 65
Prefer not to answer
13. Which of the following publications do you read?
Local Newspapers
New York Times
Wall Street Journal
Moffly Media Publications
Serendipity Magazine
CT Cottages & Gardens
San Francisco Chronicle
SF Gate
San Francisco Magazine
Nob Hill Gazette
C Magazine
Haute Living
The Bay Area Reporter
7x7 Magazine
BayFashion Magazine
Gentry
Other
Other
Thank you for taking the time to complete this questionnare. We look forward to seeing you again soon!
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